Autorin: Tays Jennifer Köper-KelemenDe Loreta is a Latin American ready-to-wear clothing brand. The focus is on tailored clothing that is ethically produced in Peru. Each collection takes a different journey through sensitive and original storytelling. This is inspired by Latin American culture. The designs showcase Latin American art, customs, historical movements and their influence on today’s modern society.
Each De Loreta collection consists of flowing dresses and separates with bold and vibrant prints. They come in versatile, effortless silhouettes and are adorned with detailed hand embroidery.
De Loreta’s pieces are designed to be a solution for modern, versatile women in search of a seductive yet feminine look. A practical fashion philosophy that emphasises the importance of creating a garment for all occasions. The looks allow the freedom to create a woman’s everyday look, from work meetings to outdoor soirees to exotic destinations, creating a special vision. With their distinctive shapes, the dresses suit different body types.
Colourful prints around exotic Latin America – with wild flowers, dramatic geometrics and South American landscapes – come together with intricate details such as embroidery and beaded appliqués that highlight the unique features of each look.
De Loreta strives to use natural fibres that can be sourced locally, such as Peruvian cotton. The aim is to create a zero-waste cycle by using the same prints and fabrics in ongoing collections. The brand promotes sustainable practices by providing essential jobs for women and working mothers in ethical, fair trade conditions.
