KERO DESIGN, Peru
Keros are Tiahuanaco ceremonial vessels that fascinated designer Mariella Gonzales as a child when she spend time with her grandfather. In this way she discovered much of what Peru has to offer: colors, customs and impressive landscapes. A land where traditional weaving techniques and ancient ceremonies are still preserved. Where the know-how of the ancient Peruvians is in the soul and hands of today’s craftsmen.
Today her fashion brand KERO embodies this ‚Peruvian soul‘ and uses both traditional techniques and materials. Woven alpaca and pima cotton are some of Peru’s finest and sustainable natural fibers. When processing them, the company acts consciously and responsibly when dealing with nature and people.
Soul …
KERO’s collections are inspired by the textures and colors of traditional Peruvian crafts.
High-quality wool from the Peruvian Andean highlands and cotton from the local north coast are used. A majority of the yarns are dyed and painted exclusively by hand. The brand works with handcrafted knitting machines (without electricity) and with knitting or crochet hooks, paying particular attention to details.
The collections are aimed at both men and women in a unisex style and offer high-quality basics as well as unusual jacquards. They are characterized by unusual and creative combinations of yarns and fibers. Many hours of work are necessary to ensure that every product that leaves the workshops meets the brand’s and customer’s quality standards.
KERO adheres to strict rules in production – they have been certified with the Peruvian Fair Trade seal since 2014. The company’s principles include the prohibition of child labor, respect for the environment, fair working conditions, complete transparency, honest business practices and equality in skills development. The team strives to create local economic and development opportunities that improve the living, educational and health conditions of all employees.
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Style & the Gang X FASHIONTODAY MEN
We cooperate! This article was written in cooperation with the international platform for ethical fashion www.styleandthegang.com. Whether from Tokyo, Kilifi, Barcelona or Bali – on their website the editors Tays Jennifer Köper-Kelemen and Nina Elyas present unusual, socially committed and ethical fashion brands with cross-cultural concepts from all over the world. Curated designers tell their stories of craftsmanship, and what it means to create fashion with added value.
