With her self named brand, the founder and designer Laura Pitharas creates uniquely luxurious womenswear in a sustainable manner. Her collections offer a unique mixture of excellent design craftsmanship and a tribute to the beauty of women – in her particular own way. Her designs show the distinctive influence from mens‘ fashion. With her creations, she manages to break up original male silhouettes with femininity.
Laura often refers to her brand as ‚menswear for womenswear‘, her goal is to make women feel their best through understated elegance. Laura gained her skills through her studies at the London College of Fashion. She graduated in menswear tailoring. Since then she has used her expertise to find and create the perfect women’s suit.
Transparent, fair and local
In her current collection Laura uses organic poplin cotton, organic bamboo silk with Oeko-Tex certified dyes, which is bio-degradable. All linings are sustainable made from FSC approved viscose and Ecovero. The lining is Oekotex certified. When possible, they even use GOTS certified organic cotton threads.
Laura’s entire supply chain is transparent, fair and local. Traceability, accountability and fairness are at the forefront of the brand values allowing them to create clothing as sustainable as possible. Furthermore, it is intended to celebrate the craft of the British suppliers. Originally from Yorkshire, Laura sources her wool direct from ALFRED BROWN – a family run mill and weavers of fine worsted cloth who are based in Leeds, Yorkshire, founded in 1915. The elaborated and artistically pleated silhouettes are handmade by ROSAMANDA PLEATERS. Kyri Hadjikyriacou, the owner of Rosamanda pleaters, has been hand pleating in London for over 40 years working with top British designers. Kyri designs the most intricate pleating patterns which he creates from scratch.
Style & the Gang X FASHIONTODAY MEN
We cooperate! This article was written in cooperation with the international platform for ethical fashion www.styleandthegang.com. Whether from Tokyo, Kilifi, Barcelona or Bali – on their website the editors Tays Jennifer Köper-Kelemen and Nina Elyas present unusual, socially committed and ethical fashion brands with cross-cultural concepts from all over the world. Curated designers tell their stories of craftsmanship, and what it means to create fashion with added value.
